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First of all, it will provide you with a full picture of the market: who the leaders are, what strategies they use, what return on investment they get, etc.
Using the method of benchmarking plays perfect for the good of online casino success, and what is more important, it is free. Plan your marketing strategy by adapting the best practices of promotion, advertising, and brand development.
If a company starting an online casino is operating land-based gaming business, it is crucial to bring the existing clients to play in Internet casino by offering attractive bonuses and thus developing loyalty and respect to the website.
Any know-how are always welcome but be aware of wrong calculated ideas from the mathematical point of view. The next move is to contact internet marketing companies or individuals specializing in online gambling: SEO agencies, email marketing companies, media resources providing casino overviews, etc.
This will help define the best offers on the market and choose the right partners before the website is ready to launch.
At this stage, it is also time to think about your future bonus policy and affiliate marketing strategy, as well as check if the selected software provides the appropriate technical opportunities.
The best option for startup companies is to set the budget at least for the first year of operation, whereas for experienced companies who are entering the igaming market, the budget shall be defined for as long as possible.
If you are a startup-company you have to understand that your costs will be higher. Your goal is to earn trust of players from the beginning.
Existing land-based brands already have trust. Below there is an approximate expenses separation a future casino owner shall have in mind while developing a detailed budget within a business plan.
At the pre-launch stage the biggest budget share shall be devoted to software set-up in order to provide future users with quality product.
But after the launch it is vitally important to address half the funds to casino marketing and promotion. The time frame for online casino launch depends on both, business owner and software provider.
Usually it takes up to 3 months for the provider to set up the software. It includes web site design, platform and games set up, custom settings and possible individual features.
The business owner may speed up the process of launch by providing regular feedback to all questions that designers and programmers might have.
Any issue can be resolved if discussed in time. Setting legal and financial infrastructure is the task that only the business owner can accomplish.
In SoftSwiss we provide consulting services best options, contacts, etc. You will have to collect a bunch of documents for lawyers and banks like certified passport copy, utility bill copy, certificate of non-criminal records….
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Ideal Directories Start a local business directory and coupon website for your town or city. Broadly speaking, you will have to incur expenses on the pre-launch and post-launch stages of casino development.
The first phase of development efforts is normally more money-gobbling than the second, maintenance part of the project. As soon as your online casino is finalized and is in successful operation, you still have expenses, but they would probably be lower, with the most money-consuming item being marketing and promotion, which accounts for nearly half of the total expenses.
Other operational expenditures include salaries to personnel bookkeepers, various experts, managers, etc. Spendings on this stage tend to pay back very quickly and are greatly alleviated by increasing incomes that your casino visitors generate provided you have done everything right.
Being the above points always important for building an online casino, technologies and market demands do not stand still.
What are the latest trends in the online casino industry? To start with, cryptocurrencies. Although this trend did not emerge yesterday, it is still among the ruling ones.
Many people still buy, trade, mine and spend Bitcoins, Ethereum, Litecoins and newly appeared currencies, which is used by casino operators, among others.
Paying with cryptocurrencies in online casinos is convenient for both an operator and a player since the player stays anonymous, and the operator receives his money quickly, avoiding intermediaries.
So, if you plan to open your own casino, think about integrating a payment system that supports cryptocurrencies. By the way, payments in cryptocurrencies are not the only way to get use of this invention.
In , we see innovative projects, emerging on the market, the projects that build their own gaming systems on blockchain.
While these projects are not many and every company uses its own technology to provide its products and services, you can start a similar project and have a very big success potential.
Note, for operating such a project, you will need a respective license. This is all about cryptocurrencies for now. Let us follow the changes in the industry and see how these innovations will turn out.
Of course, there are more things to pay attention to in , and yet another one is gamification. Usually, gamification elements include badges, points, leaderboards, competition elements and rules of play.
Examples of it are found in the games themselves, back offices, marketing elements etc. The more interactive and feature-rich product you create, the more engaging it becomes.
Basically, if you use at least these two innovative features in your online casino, you have much higher chances to succeed.
So, good luck in creating your own casino, be it very rewarding business, and keep track of the innovation of the igaming industry! Numerous countries have legalised online gambling platforms.
The global gambling market is out there for your venture. A gambling licence is a juridical prerequisite needed to create a legal platform.
The licence is a major requirement for a gaming platform to cooperate with payment providers and gaming software providers. It is also a prerequisite for having a good reputation in the global market of the iGaming industry and a medium to gain credibility among players.
There are several requirements and operational steps that need to be fulfilled to launch an online casino.
These steps include having a global gambling licence, a legally owned domain address, an operational gambling company and bank accounts, payment gateways, certified software, and game providers.
SoftGamings provide the full service for each of these requirements and guide you through the steps of launching your online casino.
White Label is a ready-to-go solution perfect both for operators who have decent experience in casino traffic generation and for those who are new in the industry and have a strong interest in becoming casino operators.
The White Label Solution is a time and cost-efficient solution that requires few human resources to operate; however, it requires some additional conditions to be met.
The Turnkey solution, on the other hand, is a more advanced solution for those who are interested in the self-owned corporate structure and licencing; a fully customised solution and platform design is tailor-made for each customer.
The Turnkey solution takes more time to be established but provides more independence regarding the operation.
Self-Service is the best fitting solution for those who would like to design and develop their own platforms.
If you need further assistance to determine the best solution for your needs, you can contact our customer service.
The prices vary from one solution to another. Therefore, please contact our customer service to get a personalised quote.
The process depends on the solution. The White Label solution takes approximately two to three months to complete.
We also provide Kiosk Betting Shop or Closed platform solutions, as well as our online solutions. You can contact us to find out more about it.
Of course! You are always welcome to contact our client managers who can provide you with a demo and introduce you to our software!
While the shortest integration can be completed within 48 hours, it is always advisable to speak to our managers to determine the exact time and the process of the required integration.
Our customer managers will assist you in choosing the most favourable providers, taking into account your target market and the gambling focus.
There are several advantages our API services have. We can provide bundles and packages of the solution with a single integration, which is much more cost and time efficient compared to contacting and integrating each provider separately.
Yes, we also offer a demo of our game providers. If you want to receive a demo invitation, please do not hesitate to contact our client managers.
All rights of the software belong to SoftGamings as the solemn developer and distributor. The front-end design and the casino brand-name is the property of the platform operator.
The back office platform currently offers service in English, Russian, German, and Turkish. Feel free to leave your questions, and the SoftGamings Support will get back to you shortly.
With a strong professional and academic background in strategic partnerships, combined with experience working across international markets, Irina is an expert at establishing and maintaining successful long-term business relationships.
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